The fashion industry has spoken – the cowboy trend is here to stay. From the runways to the streets, the Wild West has taken over and one brand in particular is leading the pack. Pull&Bear has embraced the resurgence of this iconic style in its latest campaign in collaboration with the legendary denim brand, LEE.

This partnership has resulted in a collection that pays homage to the American West, while also capturing the current rodeo-inspired fashion craze. The star look of the collection is the waxed denim twin set, which includes a jacket and pants in various shades of sand, tobacco, black, off-white, and red-maroon. The collection also consists of other key pieces such as double-knee pants, t-shirts, fleeces with embroidery, and cotton cowboy graphics.

Pull&Bear’s dedication to this trend is evident in its use of denim, a fabric that has become synonymous with the Wild West aesthetic. The brand has also introduced a special wash to their denim pieces, giving them a unique and vintage look. This attention to detail is what sets Pull&Bear apart and solidifies its position as a leader in the fashion industry.

Drawing inspiration from the iconic James Dean and his rebellious image, as well as legendary films set in the Wild West, Pull&Bear has created a collection that is both nostalgic and modern. The pieces not only pay tribute to the past but also cater to the current demand for rodeo-inspired fashion seen on the catwalks of the world’s most prestigious fashion shows.

But it’s not just about the clothing, accessories play a crucial role in completing the Wild West look. Pull&Bear’s collection includes belts with intricate detailing on the buckles, as well as cowboy boots – a must-have for anyone looking to embrace this trend. These accessories add the perfect finishing touch to the already stylish and on-trend outfits.

The best part of this trend is its versatility. These pieces are not just for one season; they can be worn year-round and can be dressed up or down depending on the occasion. From casual daywear to a night out on the town, Pull&Bear’s collection has something for every occasion. This is evident in the brand’s choice to include various colors and styles in its collection, making it accessible to all.

In a world where fashion trends come and go, the cowboy trend has proven its staying power. Whether it’s paying tribute to the iconic Wild West or embracing the current rodeo-inspired fashion, Pull&Bear has got it covered. With their latest collection, the brand has shown that they are ahead of the curve and always on top of the latest trends. The cowboy trend has reached an unstoppable trot and it’s safe to say that it’s here to stay.